social media marketing
November, ​14, ​2022
4 min read

How can social media marketing be impactful to your businesses NOW?

Whether you are a startup, a small business, an e-commerce merchant, or a corporate organization, social media marketing is essential to your business. 


Social media has a huge impact on your business in the sales sense as well as the fact that you can leverage popular social media channels to grow your brand awareness. 

Many social media channels like Instagram, Tik Tok, Facebook, YouTube, and Twitter allow you to get leads, promote your brand, and interact with your existing customers. Social media marketing is one of the most important parts of digital marketing, which has many benefits and makes it possible for your business to connect with millions of consumers worldwide.


Before you begin your brand's social media journey, you need to assess your “why." 

You need to know why your product or service will make an impact on people's lives. You must be absolutely clear on your brand intentions, how your product solves a problem, and the benefits that you offer. If you are not clear, they are not clear, and there goes your sale…

Once you have a clear brand mission, product or service objective, and have identified your audience, you can start your social media marketing plan.

Here are 5 examples of proven reasons how social media marketing can impact your business:

  1. Brand Awareness:

    Social media marketing companies are giving you the best ways to market your products or services online because it gives you more visibility to gain customers and allows you to reach people all over the world. By being in front of others on various platforms, you can expect more sales and more site visits. 

  2. Expand Engagement: 

    If you are a business, you want people talking about you and with you for any product feedback. When you are on various social media platforms, you open the door to conversations that lead to engagement, which will either help your business expand (if your product is great) with new customers or alarm potential buyers. Make sure the products that you sell are quality controlled and as described or your business will suffer—this is the only drawback that truly relies on your decisions. 

  3. Customer Loyalty:

    With social media, you can increase your customer's loyalty by offering more ways to communicate with your business and get assistance with orders by helping them resolve any issues quickly. This also helps build a better relationship with your customers by reassuring them that they have the option to contact your business in several ways to get a response in real time vs. an email. By offering excellent customer service on various platforms, you offer assistance in many ways, which attracts and retains your client base. 

  4. Gain Referrals:

    The ability to spread a message virtually is one of social media's greatest strengths. You will gain fans if you offer good products or services and great customer service. When people love your product or service, they tell their friends, family, and coworkers, so create a referral program and get more leads for your business. Post often and keep the content creative by offering new product or service deals that will entice your existing customers to share it with their followers.

  5. Brand Credibility:

    It’s common that some potential customers look at brands' social media accounts before making a purchase to check how credible the brand is and for any comments that may be posted to sway their decision to make a purchase. The amount of content, likes, followers, and comments that you have on your social media platform matters, so be sure that you are on brand, your message is clear, and you are providing a great product or service that will show a positive response. 

In a nutshell…

PERIOD! Social media marketing is THE WAY TO GROW YOUR BUSINESS!

Most of the world's best-known companies have tried to reach their customers through more traditional advertising methods, but we have evolved, so what worked before just doesn’t work anymore. 

This is why so many brands are now using social media as part of their marketing strategy to connect with consumers and increase their sales.

Using social media platforms for marketing is the most beneficial thing that social media marketing companies can do for you to build your brand. It is a quick and easy way to make your brand known all over the world!

Xamtac can help you achieve that…

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