Elements of Brand Identity
October, ​9, ​2023
5 min read

Successful "Elements of Brand Identity" Revamps: Case Studies


In moment's fast-paced business geography, a brand's identity plays a pivotal part in determining its success. A strong brand identity not only helps a company stand out in a crowded business but also fosters a sense of trust and fidelity among guests. still, the dynamics of consumer preferences and request trends are constantly evolving, challenging periodic brand identity revamps. In this blog, we will claw into the successful rudiments of brand identity revamps through a series of case studies, pressing how well-known companies revitalize their image to stay applicable and competitive.

Apple Inc. - A Masterclass in Evolution

A longtime leader in the computer sector known for its cutting-edge gadgets and svelte designs, Apple Inc. Even the most recognizable businesses, nevertheless, must adjust to the shifting demands of their customers. A prime example of a makeover that was effective is Apple's brand identity refresh in the late 1990s.

The Challenge: Apple was experiencing a major identity crisis in the late 1990s. Its products were getting more and more complicated, which caused a drop in market share and profitability. Customers lost faith in the brand's capacity to deliver, and the company's attraction was waning.

The Revamp: Innovation and simplicity were the primary goals of Apple's redesign. They simplified their product lineup, unveiled the iMac, and changed their name to "Think Different." User-friendliness and creativity were highlighted in the marketing and product design changes.

The Success: Innovation and simplicity were the main focuses of Apple's redesign. They simplified their product line, unveiled the iMac, and changed their name to "Think Different." User friendliness and innovation were prioritised in this change in messaging and product design.

Key Takeaway: Even the most established businesses can experience a revitalization by simplifying and refocusing their brand messages.

Airbnb - A Story of Adaptation

Airbnb's journey from a small startup to a global hospitality powerhouse is a testament to its adaptability and strategic brand identity revamp.

The Challenge: When the travel industry was ravaged by the COVID-19 epidemic in 2020, Airbnb was presented with a particularly difficult problem. Bookings fell sharply, and the company's future appeared bleak.

The Revamp: By putting more of an emphasis on local travel, Airbnb changed direction. The value of connections and belonging was emphasised when they updated their corporate identity. The diversity of their offerings was represented by their new logo, which reflected this.

The Success:The flexibility of Airbnb and its rapid brand identity update paid benefits. They not only survived the pandemic but also prospered by placing a strong emphasis on safety and local experiences. its IPO in late 2020 was a great success, and its reputation as a global brand is expanding.

Key Takeaway: Redesigning a brand's identity can be strongly influenced by its ability to adapt to changing conditions and customer demands.

Coca-Cola - The Power of Nostalgia

One of the most recognisable brands in the world, Coca-Cola, has had success using nostalgia in brand identity changes.

The Challenge: As customer tastes changed, health issues became more prevalent, and healthier beverage options became more competitive, Coca-Cola encountered difficulties.

The Revamp: Coca-Cola frequently draws on nostalgia to strengthen its sense of self. They brought back historic packaging and restored well-known slogans like "It's the Real Thing." This tactic brings up pleasant recollections and an enduring feeling.

The Success:Coca-Cola has remained relevant and kept its place as the world's leading beverage company by achieving a balance between history and innovation. A good brand identity redesign can be shown in their capacity to change while maintaining the essence of their brand.

Key Takeaway: A brand's identity can be revitalised by using nostalgia as a potent strategy.

Instagram - A Visual Transformation

A big brand identity update for the social media network Instagram was carried out that emphasized the value of visual communication.

The Challenge: Instagram's original logo felt antiquated as it developed from a photo-sharing software to a comprehensive social platform. The business needs a new brand identity to reflect this shift.

The Revamp: In 2016, Instagram launched a new, contemporary logo that replaced the recognizable retro camera with a streamlined, vibrant camera emblem. This modification mirrored how the platform has developed into a more vibrant and diverse area for content sharing..

The Success: Although the rebranding of Instagram was first met with conflicting responses, it ultimately succeeded in communicating the platform's evolution. It let consumers know that Instagram offered more than just images and that there were also videos and Stories available.

Key Takeaway: A brand's development and adaptability can be effectively communicated through a new visual identity.

In conclusion, the case studies presented in this Xamtac blog on successful "Elements of Brand Identity" revamps serve as a testament to the power and significance of strategic brand revitalization. Through meticulous analysis, innovative thinking, and a deep understanding of consumer behavior, the companies featured have demonstrated that a well-executed brand identity overhaul can yield remarkable results.

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