Social Media Marketing
April, ​28, ​2023
5 min read

4 Ways You Need to Shift Your Organic Social Strategy in 2023

Most modern firms cannot afford to ignore organic social media as part of their digital marketing plans. But, businesses must regularly reevaluate and change their strategies to keep up with the ever-changing environment of social media platforms and user habits. In this blog, we will discuss four ways businesses need to shift their organic social strategy in 2023 to ensure they are optimizing their online presence and staying ahead of the competition.

1. Prioritize community building:

Prioritizing community building in your organic social strategy is critical for businesses to succeed in 2023. Some essential factors to think about are as follows.

Emphasis on participation: If you want to develop a strong community, you need to stop thinking about promotion and start thinking about what would actually interest your audience.  This means actively engaging with your followers through comments, messages, and user-generated content.

Foster authenticity: Creating a relatable and authentic experience for your audience is essential to building a loyal following. This means showcasing your brand personality and values and highlighting your unique qualities to differentiate yourself from competitors.

Take advantage of user-generated material to exhibit the ingenuity of your community and forge a deeper connection with your audience. By encouraging user-generated content, you can create a more inclusive and collaborative experience for your followers.

Measure success: Measuring engagement rates and tracking key metrics can help you understand what content resonates best with your audience and adjust your strategy accordingly.

2.Embrace Video Content:

Embracing video content is another crucial shift that businesses need to make in their organic social strategy in 2023. Some essential considerations are as follows:

Videos increase participation: The attention of your audience can be captured and maintained by using videos. Incorporating videos into your social media marketing strategy can increase your reach, views, and overall engagement rates.

Diversify content: With the rise of short-form video platforms like TikTok and Instagram Reels, businesses need to diversify their content and incorporate videos into their organic social strategy.  It is a great way to set yourself apart from the competition by showcasing your brand's unique personality and beliefs.

Leverage live video: live video is an excellent way to create a more authentic and interactive experience for your audience. In this way, you may interact with your audience in real time and develop deeper bonds with them.

Optimize for mobile: As mobile usage continues to dominate social media, businesses need to optimize their video content for mobile devices. This means using subtitles, clear visuals, and concise messaging to ensure your videos are easily accessible and engaging on mobile devices.

3. Invest in social listening:

Investing in social listening is a critical shift that businesses need to make in their organic social strategy in 2023. Here are some key points to consider:

Understand your audience: Social listening allows businesses to gain valuable insights into their audience's preferences, needs, and behaviors. You may learn more about your audience's pain problems and how you can improve your content by monitoring talks about your brand, industry, and competitors.

Monitor brand reputation: Social listening allows businesses to monitor and respond to customer feedback and complaints in real-time. This helps you address any issues quickly and maintain a positive brand reputation.

Identify industry trends: Social listening allows businesses to stay up-to-date on industry trends and changes. By monitoring conversations about your industry, you can identify emerging trends, adjust your strategy accordingly, and stay ahead of the competition.

Improve customer service: Social listening allows businesses to identify and respond to customer service inquiries in real-time. This helps you provide a better customer experience and build stronger relationships with your followers.

4.Leverage Emerging Platforms:

Leveraging emerging platforms is another essential shift that businesses need to make in their organic social strategy in 2023. Some essential considerations are as follows:

Keep up with the times: Businesses today must keep up with the newest social media platforms and trends or risk being left behind. Businesses can gain an edge over the competition and expand their customer base by being among the first to adopt new platforms.

Experiment with new formats: Emerging platforms often offer new and innovative formats that can help businesses stand out and create engaging content. By experimenting with new formats, businesses can showcase their creativity and personality and differentiate themselves from competitors.

Connect with new audiences: Emerging platforms often attract niche communities and audiences. By leveraging these platforms, businesses can connect with new audiences, build brand awareness, and drive engagement.

Think ahead: While it is important for businesses to keep up with the latest innovations in the tech world, they need to be deliberate about which new platforms to put their resources into. You must think about who you want to reach and how successful the platform could be in the long run.


In conclusion, it's clear that businesses need to make significant shifts in their organic social strategy to succeed on social media in 2023. Prioritizing community building, embracing video content, investing in social listening, and leveraging emerging platforms are four key ways that businesses can stay ahead of the competition and drive long-term success.

By prioritizing community building, businesses can build stronger relationships with their followers and foster a sense of loyalty and advocacy. Embracing video content can help businesses stand out and create engaging content, while investing in social listening can provide valuable insights and help maintain a positive brand reputation. Last but not least, using new platforms can help firms keep up with the times and reach out to previously untapped demographics.

Overall, by making these four key shifts, businesses can create a more effective and engaging organic social strategy that drives long-term success on social media marketing in 2023 and beyond.

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